Monday, 11 October 2010

Sports Coach Chosen for PGA Tour Shop Beijing

Oriental Albatross International Trading based in Beijing has forged an exclusive partnership with the PGA Tour and Global Brands Group to sell a wide range of PGA Tour branded merchandise throughout China. The flagship store has already launched in Beijing.

As part of the PGA Tour's efforts to increase its market position in Asia, it was announced that a total of 180 PGA Tour Shops are planned, which will be located in key cities and golf clubs throughout the country.

To add to the PGA Tour-specific retail environment, a Sports Coach Platinum Simulator was selected, enhancing both the shopping experience and adding focused interest to the store.